There’s a few people who, it is generally recognised, Know Their Shit. Warren Buffett: when he talks about investing, you listen. Gary Bencivenga: sold hundreds of millions of dollars worth of goods through direct mail copy. Anyone trying to sell anything would pay money to listen to him snore. St Steve of Jobs: whether you love or loathe Apple, there’s no denying that Steve Jobs was a genius in product design and marketing. The...

Been a bit quiet over the last week or so. We’ve been making some changes to the launch plans and that means changes to the JV page, though they’re all for the better. It hangs together far more coherently and presents a far better argument for why you should promote us. I’ll put a link up as soon as it’s live. This JV page isn’t like most JV pages out there. They’re mostly glorified noticeboards. ...

Found some good advice on e-mail management: Managing e-mail realistically It might seem strange, that someone who is an advocate of e-mail marketing is linking you to someone who advocates deleting anything that even looks like a marketing e-mail. In his own words: If I’m likely to care about it, someone I like more than you will tell me about it. But that’s the challenge – be the person that the customer likes more. If...

A while ago, I posted about how copy was all about taking your prospect on a journey, so it was important to understand where you want them to go. There’s another side to that, of course. You’ve got to understand where they are now. Whenever I’m talking students through creating a sales page, I’ll have them create a customer avatar, as detailed as it can be. Essentially I’ll have them create an imaginary friend,...

Just a very quick post today to point out the world’s most awesome exam question: Thank you, Tyler Cowen I can see it breaking a lot of people, but being forced to think like this is definitely no bad thing, and something the education system could do with a lot more of. Share this:FacebookTwitterGoogleLinkedIn