Comments for Neil Murton

Comment on The World’s Worst Actor (and why he’s better at content than you) by Neil

Neil — Sat, 17 May 2014 15:55:00 +0000

New York City can support a population of approximately 1,000 Tyrannosaurs. Not sure if that’s quite what you meant, but I’m pretty certain you didn’t know it

Comment on The World’s Worst Actor (and why he’s better at content than you) by Gavin

Gavin — Fri, 16 May 2014 23:22:16 +0000

Excellent point Neil! In a day an age where information is so abundant and at risk of being commoditised, your ability to be informative and entertaining simultaneously (perhaps the latter even more than former) is critical for engagement. It’s why I opened your email to read this blog post after all… Now tell me something I don’t know funny man!

Comment on How Dogecoin. Such Positioning. Many Clever. by Neil

Neil — Fri, 02 May 2014 13:22:37 +0000

You’d be amazed at the product-positioning trainwrecks that vanished in months but which Google has preserved for posterity. There’s quite a good book on the subject here: Positioning How comment. Such grateful \o/

Comment on How Dogecoin. Such Positioning. Many Clever. by Glenn Shepherd

Glenn Shepherd — Fri, 02 May 2014 10:14:25 +0000

Hi Neil,

I really enjoyed reading this. I only discovered Dogecoin quite recently and, along with the whole cryptocurrency scene, find it fascinating.

I like the clear and concise way you explained the importance and application of positioning. The example of Colgate is really interesting, I wasn’t aware of that one. When I first saw that picture I thought it was just an ironic take on the subject. I didn’t realise that it was actually real! Such disaster. Many ouch!

Thanks for sharing this info, it contains a lot of food for thought. But thankfully, none that contains toothpaste! :-p

Regards,
Glenn

Comment on How can I convince people to add JV bonuses to their mailings? by Arief Ramadhan

Arief Ramadhan — Mon, 28 Apr 2014 03:17:08 +0000

Great post, Neil! It made my day. Couldn’t more agree with you. I did 3 launches so far and never provide any bonuses to my affiliates. Never thought about this before and you change my mindset, man! Damn!

I love it! Will surely implement this on my upcoming launch. So, have you load up your bonuses? Haha kidding.

Anyway, it’s a pleasure to know you, this is my first time visiting your blog (which is awesome blog) and look forward to connecting more with you.

Comment on How can I convince people to add JV bonuses to their mailings? by Neil

Neil — Wed, 23 Apr 2014 11:28:13 +0000

Cheers Dan. It is an amazing book – one of 3 I always recommend to anyone who wants to learn about copywriting. As well as the points I mentioned in this post, the key thing to remember when trying to get people to add bonuses is what Joseph said – make sure they’ve got enough time to do it!

Comment on How can I convince people to add JV bonuses to their mailings? by Dan Tredo

Dan Tredo — Wed, 23 Apr 2014 10:53:06 +0000

Neil,
Great stuff – damn, I’ve got to read that Influence book. I’ve been putting that off for too long. I have not done a launch yet but on track to do my first two this year. Getting JVs to add bonuses to their mailings is obviously something new to me, but this post definitely got me thinking ahead. Thanks Neil!
Dan

Comment on How can I convince people to add JV bonuses to their mailings? by Neil

Neil — Wed, 23 Apr 2014 08:03:52 +0000

Thanks Joseph! I’m quite a big fan of pre-launching launches for affiliates as well as customers – it always helped us get a lot more mailings with the DigiResults launches. I’ve even got a product coming out in the next few weeks with all the templates I used to do it < /shameless plug >

Comment on How can I convince people to add JV bonuses to their mailings? by Joseph

Joseph — Tue, 22 Apr 2014 20:21:00 +0000

Excellent post… Well thought out and written. You made some great points…

Having a JV contest is incentive to provide a bonus because it is proven to produce more sales. Some bonuses I see are just junk though. You’re better off creating something unique and relevant to the offer.

Product creators need to allow affiliates enough time to put together a campaign of that magnitude. Posting a launch notice in a couple FB groups a day or two prior to the actual launch won’t have too many people creating unique bonus packages and your sales will suffer as a result.

Think about it… Apple doesn’t just release the newest Iphone without building some anticipation and so should you as a product creator. This is why the pre-launch is so important.

Well, I think I’ve ranted enough. Great Post!

Comment on How can I convince people to add JV bonuses to their mailings? by Neil

Neil — Tue, 22 Apr 2014 16:39:16 +0000

Thanks Leah. There’s definitely more clever psychology you can apply, but there’s only so much room on a blog post