Oh Dogecoin, how I love thee. Not to the extent of actually owning any. I have no interest in bringing down the capitalist system, I don’t care about having anonymous transactions, if you want to speculate there’s a million penny stocks looking for love and if you’re after an actual investment then the FTSE still looks a ton better than the hyperactive kangaroo that is any given cryptocurrency’s value graph. But they are...

“If I want you to build me a house, the best way to make you do so is simply to prove it’ll be worth your time.” How can I convince my JVs to add bonuses to their mailings? Well, there’s quite a few ways. But the most obvious and, as it happens, most effective, is to give them a good reason to do so. Isn’t the reason obvious? They add a bonus, they’re making a better offer, so they make more money. Duh. OK, maybe we need to go...

This is about psychology, and a quick way of using it to get more mailings for your launches. It’s a way of helping your top JVs feel invested and excited, and giving them something they want to fight for. It’s also what caused the top executives of an entire industry to suffer a fit of collective insanity that cost them £17 billion. This happened in the year 2000, when people still knew what Netscape was and the internet looked...