Proving your bargain is a bargain

Posted by on Sep 26, 2012 in Marketing | 0 comments

Woah, this has been a while. Though I do have an excuse. In fact, I have 2. Work, and Cornwall, where I just spent a week and a half. Cornwall is possibly the most beautiful place on Earth, and I don’t say that just because I grew up there. Well, maybe because I grew up there. My memories are full of Calvin-and-Hobbes summers, and that definitely colours my perception. Cornwall itself was brilliant – I chased many birds and...

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Dare to be different

Posted by on Sep 10, 2012 in Marketing | 0 comments

Here’s a neat little marketing idea… Most restaurants, with your bill, give you a couple of mints and, if they’ve got any idea about trying to drum up repeat business, a business card. The business card gets points for effort, but certainly for me they don’t work that well. I’ll take them home and then forget about them, and the restaurant with them. So if you really want to make an impact, you need to make a bit...

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