Ask any experienced marketer, and they’ll tell you ‘long copy outpulls short every time’. And usually, it does. But there’s a weird double-standard at the moment where the same people who will encourage you to make your copy as long as possible insist that your VSLs should be at most 4 minutes long, because ‘people don’t watch long videos’. And sometimes, ‘long’ copy can be remarkably short. ...
7 E-mails You Can Use To Sell Anything
"Neil's templates are one of the best things I've ever bought. It's let me completely outsource my e-mail marketing."
- Aravindh Shridhar
I'm Neil Murton, and I'm a copywriter, marketer and consultant.
And a bloody good one at that.
If you're after a direct mail package, e-mail series, web sales letter or just want me to take a look at copy you've already got, get in touch. If you want some marketing advice, I can help out with that too. Smart people e-mail me with questions and take advantage of the fact I love talking about this stuff.
My schedule's usually pretty full, so hit me up as soon as you can to arrange a slot for your job.