“If you want your launch to stand out, you’ve got to sell it.” How can I persuade JVs to mail my launch? Writing a good JV page helps. No, after that. I can get JVs to sign up. I mean, more’d be great, but what I really want to know is how to get the ones who HAVE signed up to actually mail. Oh, OK. Well, there’s a short answer and a long answer. The short answer is ‘better marketing’. No, my marketing’s pretty good...