What’s the point of advertising?

Posted by on Aug 3, 2012 in Copywriting, Marketing | 0 comments

You’ve probably had this kind of conversation in the past… An idle comment to a mate suddenly sends you down the rabbit hole, and what you thought was going to be a one-liner on the way home is still being debated three hours and three pints later. I had one of those a couple of days ago, inspired by one of the car-ad billboards (I honestly forget which one, they’re all so interchangeable) and it basically came down to this:...

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On Paralympians, John Lewis and a game you have to play

Posted by on Jul 19, 2012 in Marketing | 0 comments

A friend of mine (@randomnine, indie coder extraordinaire, part-time musician and constructor of intricate and mutated boardgames) just tweeted this: “Easily the most emotionally powerful video I’ve seen all year, and it’s… an ad spot. Amazing.” The ad in question is Channel 4′s Paralympics spot. I can’t embed it due to copyright restrictions on the soundtrack, but you can take a look here: Channel 4...

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Gooseberry marketing

Posted by on Jul 13, 2012 in Marketing | 0 comments

Despite the fact that it’s far too hot, I love this time of year. Because it’s gooseberry season. Gooseberries are one of the last truly seasonal foods. They’re only available for a few weeks every year, so I’m forced to stockpile. Forced to, y’hear? Generally I try to eat a pretty balanced diet. It’s part of my endless desire to optimise everything. But for these few weeks, 95% of what I eat will be...

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Recognise this?

Posted by on Jul 10, 2012 in Wittering | 0 comments

I’m an arrogant sod. That doesn’t mean I can’t admit I’m wrong… just that I don’t like doing it. You can relate, I’m sure. But we – and by we I mean all of us who always know best – need to remember there’s absolutely no shame in getting something wrong, realising we got something wrong and making a U-turn. This can be hard to do, because we all love to be consistent. Consistent in how...

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