Starting a new project is always a good feeling. Uncharted territory, working out how you’re going to approach the product and the audience…
In this case, the product is a sales funnel and the audience are affiliates. My job is to persuade as many of them that they want to promote this offer as possible.
It’s a market I’m familiar with so I already have some idea of the target customer. And that means the first thing I do is think about the story. Why is everyone going to talk about this launch?
A launch is an event, so it can’t afford to be low-key. You need your traffic to REMEMBER your offer. Because there’s a lot of competition out there – you need yours to stick in their brains.
More thoughts on the writing process as I hit them…
In the meantime: Science – it works, bitches
