Banging the ‘know your audience’ drum again…
Here’s a guy who knows what he’s doing.
Mike Geary’s The Truth About Abs is a global phenomenon. One of the reasons it’s done so well is that he’s a huge proponent of testing. He’ll test and tweak his ads over and over until they’re delivering the best results possible.
So it’s probably no accident that he uses different sales techniques for different traffic sources.
This article (from Tim Ferriss’ blog) has Mike himself explaining how he built his business to the 8-figure beast it is today:
It’s got links to landing pages for traffic from affiliates and PPC – check them out, and spot the difference.