How to turn a good song bad

Posted by on Jul 9, 2012 in Copywriting, Marketing | 0 comments

Have you heard Muse’s Olympic anthem yet? I did, yesterday. In case you’ve missed it, here it is… but beware. Listen to the pundits, and you’ll be worried that pressing the play button will cause your computer to explode like an amp turned up to 111. To be honest, it was all a bit underwhelming. It’s not a bad song. In fact, it’s pretty good. Definitely wipes the floor with the usual Erasure-based rubbish...

Read More

Database segmentation, Nigerian style

Posted by on Jul 4, 2012 in Marketing | 0 comments

Everyone in the marketing industry has something to learn from this business. They’ve got one of the most aggressive niching systems known. But thanks to this niching system, they can discard vast portions of the potential market, concentrate their sales efforts on the very best prospects and, most of the time, generate a significant financial return on these qualified leads. I am, of course, referring to the Nigerian E-mail Scam...

Read More

On inspiration, Thomas Heatherwick and broad beans

Posted by on Jun 24, 2012 in Marketing, Wittering | 0 comments

Here’s an insight into my Sunday. Right now, I’m shelling broad beans. (Actually, I’m clearly procrastinating because shelling broad beans is boring.) These will become part of a broad bean pilau which I’ll serve with spiced grilled courgettes. It’s vegetarian; not because we are but because cooking satisfying vegetarian meals is far more of a challenge, and therefore far more interesting, than serving a slab of...

Read More

Evolve or die

Posted by on Jun 19, 2012 in Marketing | 0 comments

Radio 4 is playing next to me. I’m that damn rock n’ roll. And they’re talking about a team of scientists who are trying to evolve music from noise. (Actually, now they’re talking about sustainable living and whether or not we should care about resources running out, because the Today program does have some similarities to a child with ADD.) Robert MacCallum started with a series of noise loops, and asked people to pick...

Read More

Do the research. You’ll be surprised.

Posted by on Jun 18, 2012 in Copywriting, Marketing | 0 comments

Just over a week ago I signed up to Drayton Bird’s e-mail list. One thing I love about Drayton Bird’s e-mails is that they’re always good reading, even when the whole thing is a subtle pitch. (And the whole thing is a subtle pitch for various products, either Drayton’s own or ones he’s an affiliate for. I’m almost certainly buying a couple before the series is done, too…) I’ve read a load of...

Read More