Comments on: How Dogecoin. Such Positioning. Many Clever. http://neilmurton.com/how-dogecoin-such-positioning-many-clever/ Consulting Copywriter Sat, 17 May 2014 15:55:00 +0000 hourly 1 https://wordpress.org/?v=3.8.41 By: Neil http://neilmurton.com/how-dogecoin-such-positioning-many-clever/#comment-1315 Fri, 02 May 2014 13:22:37 +0000 http://neilmurton.com/?p=494#comment-1315 You’d be amazed at the product-positioning trainwrecks that vanished in months but which Google has preserved for posterity.

There’s quite a good book on the subject here: Positioning

How comment. Such grateful \o/

]]> By: Glenn Shepherd http://neilmurton.com/how-dogecoin-such-positioning-many-clever/#comment-1313 Fri, 02 May 2014 10:14:25 +0000 http://neilmurton.com/?p=494#comment-1313 Hi Neil,

I really enjoyed reading this. I only discovered Dogecoin quite recently and, along with the whole cryptocurrency scene, find it fascinating.

I like the clear and concise way you explained the importance and application of positioning. The example of Colgate is really interesting, I wasn’t aware of that one. When I first saw that picture I thought it was just an ironic take on the subject. I didn’t realise that it was actually real! Such disaster. Many ouch!

Thanks for sharing this info, it contains a lot of food for thought. But thankfully, none that contains toothpaste! :-p

Regards,
Glenn

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