Comments on: How can I convince people to add JV bonuses to their mailings?

By: Arief Ramadhan

Arief Ramadhan — Mon, 28 Apr 2014 03:17:08 +0000

Great post, Neil! It made my day. Couldn’t more agree with you. I did 3 launches so far and never provide any bonuses to my affiliates. Never thought about this before and you change my mindset, man! Damn!

I love it! Will surely implement this on my upcoming launch. So, have you load up your bonuses? Haha kidding.

Anyway, it’s a pleasure to know you, this is my first time visiting your blog (which is awesome blog) and look forward to connecting more with you.

By: Neil

Neil — Wed, 23 Apr 2014 11:28:13 +0000

Cheers Dan. It is an amazing book – one of 3 I always recommend to anyone who wants to learn about copywriting. As well as the points I mentioned in this post, the key thing to remember when trying to get people to add bonuses is what Joseph said – make sure they’ve got enough time to do it!

By: Dan Tredo

Dan Tredo — Wed, 23 Apr 2014 10:53:06 +0000

Neil,
Great stuff – damn, I’ve got to read that Influence book. I’ve been putting that off for too long. I have not done a launch yet but on track to do my first two this year. Getting JVs to add bonuses to their mailings is obviously something new to me, but this post definitely got me thinking ahead. Thanks Neil!
Dan

By: Neil

Neil — Wed, 23 Apr 2014 08:03:52 +0000

Thanks Joseph! I’m quite a big fan of pre-launching launches for affiliates as well as customers – it always helped us get a lot more mailings with the DigiResults launches. I’ve even got a product coming out in the next few weeks with all the templates I used to do it < /shameless plug >

By: Joseph

Joseph — Tue, 22 Apr 2014 20:21:00 +0000

Excellent post… Well thought out and written. You made some great points…

Having a JV contest is incentive to provide a bonus because it is proven to produce more sales. Some bonuses I see are just junk though. You’re better off creating something unique and relevant to the offer.

Product creators need to allow affiliates enough time to put together a campaign of that magnitude. Posting a launch notice in a couple FB groups a day or two prior to the actual launch won’t have too many people creating unique bonus packages and your sales will suffer as a result.

Think about it… Apple doesn’t just release the newest Iphone without building some anticipation and so should you as a product creator. This is why the pre-launch is so important.

Well, I think I’ve ranted enough. Great Post!

By: Neil

Neil — Tue, 22 Apr 2014 16:39:16 +0000

Thanks Leah. There’s definitely more clever psychology you can apply, but there’s only so much room on a blog post

By: Neil

Neil — Tue, 22 Apr 2014 16:37:43 +0000

Yeah, the JV competition is your single best way of getting multiple mailings. Absolutely something you should be thinking about.

Make sure you let me know the test results – I know if there’s any way to improve conversions at any point in the launch, you’ll be the one to find it

By: Leah

Leah — Tue, 22 Apr 2014 15:19:52 +0000

hola Neil!

Great post! And love your way of explaining. Yes it’s not what you say but how you say it that makes the difference.

I completely believe in making it super easy for JVs to build their own review post and I began adding things on our last big launch at Wealth Junction to support that. You’ve inspired me though … more to be done methinks!

You can take the commitment part further with some clever conversational smarts too but we don’t want to give away all the secrets

By: AJ Silvers

AJ Silvers — Tue, 22 Apr 2014 14:33:42 +0000

As ever, great share Neil. Love the commitment and consistency approach of the “bonus question” in the JV room and then screenshoting that on to the JV page.

Very cool and something I will be testing on my next launch.

I know some vendors resist the JV prizes but the competition created by a good leaderboard frenzy can create all the motivation some people need to mail out just one more time…

By: Neil

Neil — Tue, 22 Apr 2014 08:59:30 +0000

Cheers Lester. Having a ‘best bonus’ prize can be a great incentive as well, especially if you can provide a bit of a competition for the spot. Good shout!